Spotler Message introduced multiple platform improvements and new messaging capabilities in Q1 2026. These updates focus on WhatsApp scalability, operational efficiency, SMS optimization, and future-ready customer identity support.
The updates in this release improve conversation management, reduce messaging costs, and expand omnichannel communication capabilities within Spotler Message.
On this page, the following topics are covered:
- WhatsApp Business App Integration
- WhatsApp Business Scoped IDs and Username Support
- Template Saving Tool
- Advanced SMS Calculator
WhatsApp Business App Integration
Spotler Message introduced native support for the official WhatsApp Business App integration. This integration allows organizations to synchronize conversations between the WhatsApp Business App on mobile devices and the Spotler Message inbox.
Teams can continue using the familiar WhatsApp mobile experience while simultaneously managing conversations centrally within Spotler Message. Historical conversations can also be migrated and synchronized, ensuring that agents always have access to complete customer conversation history regardless of where the conversation originally started.
This significantly lowers onboarding barriers for organizations transitioning from the standard WhatsApp Business App to a scalable omnichannel customer service environment.
WhatsApp Business Scoped IDs and Username Support
Spotler Message added support for Meta’s Business Scoped IDs architecture and upcoming WhatsApp username functionality.
Traditionally, WhatsApp conversations were fully dependent on customer phone numbers. With this new infrastructure, Spotler Message is prepared for scenarios where customers initiate conversations using usernames instead of phone numbers. Customer identity, routing logic, integrations, and conversation history remain fully functional regardless of whether a conversation starts through a phone number or username-based interaction.
This update prepares Spotler Message for future WhatsApp identity and messaging developments while maintaining compatibility with existing workflows and integrations.
For more information, read our blog: WhatsApp Business Scoped IDs explained
Template Saving Tool
Spotler Message introduced the Template Saving Tool to reduce WhatsApp messaging costs and optimize operational efficiency.
When a customer care window is already active, outbound marketing templates are automatically converted into free-form customer-service messages instead of billable marketing template messages. This optimization ensures that businesses only use paid marketing templates when required.
The functionality applies automatically to:
- Messages sent through the Spotler Message dashboard
- Messages sent through the Spotler Message API
- Messages triggered by connected Spotler products and integrations
Utility templates are already free by default within WhatsApp. The Template Saving Tool specifically focuses on reducing unnecessary costs for marketing templates.
The optimization also supports interactive message types, including:
- WhatsApp Flows
- Button-based messages
- Interactive templates
This means customer conversations continue seamlessly within the existing customer care session without additional template charges whenever possible.
How to create a new WhatsApp template?
Advanced SMS Calculator
Spotler Message introduced an advanced SMS calculator to help users optimize outbound SMS campaigns before sending messages.
The calculator provides real-time insight into:
- Total message length
- Remaining characters
- Required SMS parts
- Encoding behavior
The functionality fully supports GSM-7 and Unicode character encoding.
This is especially important for multilingual campaigns and special characters, where encoding differences can significantly impact the number of SMS parts and campaign costs.
By providing immediate feedback while composing SMS messages, the calculator helps users optimize message formatting, improve delivery efficiency, and prevent unexpected multi-part SMS costs.