Spotler Activate audiences can be used in Spotler Message for proactive WhatsApp and SMS campaigns. A dynamic audience created in Spotler Activate is synchronized to Spotler Message, where it becomes available as a messaging list for campaign targeting.
Spotler Activate audiences are dynamic customer segments created in Spotler Activate and synchronized to Spotler Message. These synchronized audiences can be used directly in messaging campaigns without exporting or manually importing contact data.
- How does the synchronization work?
- How can synchronized audiences be used?
- How do you use a Spotler Activate audience in Spotler Message?
⚠️ Integration required
An active synchronization between Spotler Activate and Spotler Message is required before audiences become available in Spotler Message. For setup instructions, see the integration article:
How to set up the integration between Spotler Message and Spotler Activate
How does the synchronization work?
Dynamic audiences are created and maintained in Spotler Activate. All audiences are synchronized to Spotler Message through the integration between both software products. The synchronization ensures that audience data remains current based on the configured sync behavior.
This means:
- No CSV exports are required
- No manual imports are required
- Audience membership easy updated
- Audiences can immediately be used in messaging campaigns
How can synchronized audiences be used?
Synchronized audiences can be selected as target groups for proactive messaging campaigns.
Examples include:
- Sending a WhatsApp campaign to customers who have not made a purchase in the last 30 days
- Sending an SMS update to active customers
Because the audience remains dynamic, campaign targeting automatically reflects the latest audience composition.
How do you use a Spotler Activate audience in Spotler Message?
- In Spotler Message, go to Lists in the left-hand menu.
- Click the options icon next to the + Add button.
- Select Spotler Activate from the dropdown menu.
- Open the desired synchronized audience.
- Click Synchronize on the right-hand side to retrieve the latest audience data.
After synchronization, the audience becomes available for use in WhatsApp and SMS campaigns.
Synchronize the audience before each campaign send
Spotler Activate audiences in Spotler Message are not updated in real time. Before sending a WhatsApp or SMS campaign, always click Synchronize to retrieve the latest audience data from Spotler Activate.
What is the result?
Using Spotler Activate audiences in Spotler Message enables centralized audience management and up-to-date targeting for proactive messaging campaigns. This reduces manual work and helps ensure personalized campaigns are sent to the correct contacts.